About Kate

Kate is a Co Founder at Frively, where she helps shape how small and medium-sized businesses get access to the kind of website technology that has, until now, been reserved for global brands.

She graduated with a first in maths from Queen Mary University, and has spent her career at the intersection of small business and software. Since leaving university, Kate has been involved in running and managing a SaaS business, building deep expertise in marketing industry-specific technology to small businesses, particularly in the salon environment.

That experience taught Kate something a lot of people in tech never learn: how it actually feels to run a small business. The pressure of payroll, the weight of every booking, the relief when something just works. It is the reason she is so committed to making sure the businesses Frively works with feel in control, confident, and free to focus on the work they love.

Alongside her SaaS work, Kate has been involved in enterprise-level website construction, the kind of build process used by companies with millions to spend. Bringing those two worlds together is what Frively is built on: the technology used by global businesses, made available to the salons, accountants, plumbers, electricians, dentists, and air conditioning companies that are the backbone of every local community.

The relationships built along the way are what Kate values above everything else. Long-standing partnerships with clients who know their business is genuinely understood, not just managed. Transparency, trust, and a real investment in the success of every business Frively works with are what she brings to every conversation, from the very first call.

Experience

9+ years

Specialities

Social Media
SEO Expert
Digital Marketing
Software Support

Client Reviews

5.0

Based on 10 reviews

  • C

    Crafty Barbers

    Totally the best system we have ever used, Colin and Kate are so good at what they do and the constant improvements to the system give this software the edge above the rest. Could not recommend enough.
  • T

    Tim Briers

    We took this application couple of weeks ago, and have spent time planning the transfer from our existing system. During this process we have found Kate and Colin nothing but helpful and nothing has been too much trouble (even the silliest question). The system itself has lots of great features and it's encouraging to see that there is continual ongoing development, particularly the integrated marketing function. Overall very pleased and looking forward to working with the system going forward.
  • R

    Romy Bird MUA

    I love this system! It’s user friendly and does everything I could want it to. I think the best thing is their customer service, nothing is too much trouble for Kate or Maria Would 100% recommend
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  • J

    Josh Storm

    I had trouble getting the app to work on my website, a lovely lady called Kate helped me out extremely quickly and their developers seems to jump to attention with my issue and get it working as quickly as possible. Made me and my business feel very important and not just a number to them! I would 100% recommend them to anyone else and look forward to working with them for a long time to come!
  • B

    Beverley Kipling

    I couldn’t recommend frively enough, Colin , Kate and the team are fabulous. Always there to help . My business has gone from strength to strength , wouldn’t have done it without them .
  • s

    samantha watkinson-Aldous

    Frively have been great setting up my website. After an in depth zoom meeting with Colin we established the information I needed within the website. He guided me through each page, explained in depth how using key words would help potential clients find us easily. Colin worked with me to create the look I wanted, including advice on colours and graphics, photos and logos. Colin is approachable and full of knowledge to get the website working for us as it should with regular updates. If you are looking for a website that really works then I definitely recommend Frively. We also use their appointment booking system which is another great asset to us, Kate is amazing.. always at the end of the phone if I run into difficulty… she now knows how much of a technophobe I am and manages to sort my issues in an instant!! 5 stars to Frively… they get my vote!
  • N

    Nicolas Ablitt

    Frively has been a game changer for us. The gift cards and marketing tools are brilliant and so easy to use. Everything just works and saves us a huge amount of time. Customer service is always excellent and the value for money is outstanding. Could not recommend it more.
  • D

    Debbie Wiseman - Classic Hair Co - Tilbury

    Frively Social has made a huge difference to our salon. We have seen a big jump in awareness and engagement, plus more new clients coming through the door. It has also lifted team morale because the pressure of doing our own social media is gone. Flexible, helpful and excellent value.
  • N

    Nicki Tregembo

    We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
  • N

    Nigel Haffenden (John Richards)

    We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service, all done for us, and it keeps being improved. Very highly recommended.