Frively Blog

Helping local businesses dominate online. Expert insights on websites, social media and everything that helps local businesses thrive.

Your website is having conversations every day. Are they purposeful, or are they 'fine thanks'?

Every page on your website is answering a customer question. Most do it on autopilot. The ones that plant seeds are the ones that drive enquiries.

Woman in black t-shirt reviews hair salon website on laptop at salon countertop

Websites · 1 min

What Should a Hair Salon Website Include to Get More Bookings?

Hands hold stopwatch and smartphone showing blonde portrait in salon with hourglass on counter

Websites · 1 min

The 5-Second Test: Does Your Hair Salon Website Make the Cut?

Stylized 3D top-down planning desk with laptop showing blank webpage blocks, folded map with colored pins, blank tags, checklist with empty boxes, magnifying glass and pen, with ample negative space.

Websites · 1 min

Page titles that help plumbers rank locally

Stylized 3D entryway wall with an intercom panel featuring one large illuminated contact button, with a clock, folded map with colored pins, hourglass, and two unlabeled trays softly in the background.

Websites · 1 min

Contact pages that turn plumbing website visits into calls

Person at wooden desk using a laptop with on-screen Google search results for "accountant near me" and floating result cards

Accountancy · 1 min

Page titles that help accountants rank locally

Person holding phone showing 'Book a Call with Accountant' form while laptop displays same booking page on wooden desk

Websites · 1 min

Contact pages that turn visits into enquiries

Person reviews VAT, payroll and tax forms at laptop on wooden desk, pen in hand

Websites · 1 min

Essential service pages for accountancy firms

Woman holding a stopwatch at desk viewing 'Accountants for Small Businesses' webpage on laptop

Websites · 1 min

The 5 second test for accountant websites

Small business owner looking at a laptop screen stuck on ‘LOADING…’, with an overlaid title snippet reading ‘Why is my small business website slow?’ in a warm home-office setting.

Small and Local Businesses · 1 min

Why Your Small Business Website Is Slow and What It Is Costing You

Man in car scrolling smartphone showing 'accountant near me' search results

Accountancy · 1 min

Why mobile speed matters for accountant enquiries