FOR PROFESSIONAL SERVICES FIRMS

Websites that match the authority your firm already has

Your reputation is built on judgement, precision and trust. Your website should signal exactly the same thing. We build sites that do.


Choose your sector

Jump straight to what applies to your firm.

Accountants

Firms ranking locally

Financial advisors

Advisors showing up online

Solicitors

Practise is building trust

WHY THIS SECTOR IS DIFFERENT

Professional services websites have a different job to do

When someone searches for a plumber, they want a phone number. When someone searches for a solicitor, they want to know they can trust you. The bar is higher, and the signals matter more.

Your clients research before they make contact. They read your website like a prospectus. They look for evidence of experience, clarity of thinking, and quiet authority. A generic web-designer website cannot supply any of that. A website built to perform can.

THE FRIVELY FRAMEWORK

Built in. Not bolted on.

Frively helps small and medium-sized businesses show up and perform online, by providing the technology used by global businesses. Our framework rests on three pillars, and every page we build meets the standard before it goes live.

SECTORS WE SERVE

Three sectors. One framework.

Websites for accountants

From self-assessment returns to limited-company compliance. Every service gets its own page, ranked in every town you serve.

See what we do for accountants →

Websites for solicitors

Conveyancing, family law, wills and probate, employment. Each practice area earns its own dedicated page and its own rankings.

See what we do for solicitors →

Websites for financial advisors

Pensions, mortgages, investments, retirement planning. Clear, compliant content that builds authority and brings enquiries to your inbox.

See what we do for financial advisors →

Smiling blonde woman with long straight hair wearing a pink blazer and black top
We had no idea how many searches we were missing until we saw the report. It showed us gaps we did not know existed and gave us a clear picture of exactly what needed to change.
Hannah Simpson (HLS Accounting)

Frequently Asked Questions

Do you understand the regulatory constraints we work within?
Yes. We work with firms regulated by the FCA, SRA, and ICAEW, and our platform enforces the structural rules that matter for compliance: no unverifiable claims, no implied guarantees on outcomes, clear identification of regulated status, and transparent handling of client testimonials. Before we publish anything, it is reviewed against the rules of your specific regulatory body. If your compliance officer wants sign-off on content before it goes live, we build that into the workflow. Nothing leaves draft without approval from your side.
How do you handle confidentiality on case studies?
Carefully, and always with your client's written permission. We never name clients, quote clients, or reference specific matters without explicit consent. For firms where confidentiality extends even to the existence of the relationship, we can build case studies that describe the work and the outcome without identifying the client at all. Anonymised case studies, properly constructed, are still powerful trust signals. We would rather have a strong anonymous case study than a weak named one.
What happens to our existing website during the transition?
Nothing, until the new site is ready. We build the new site in parallel on a staging environment, which means you can see it, test it, and sign off on every page before anything changes publicly. When the new site is ready, we handle the switch, including redirects from every old page to its new equivalent so you lose no existing SEO value or inbound links. Clients who search for you during the transition see no disruption. The old site is retired cleanly and the new one takes its place, usually within a single working day.
How long before we start to see results?
Honest answer: it depends on where you are starting from. Firms with no existing online presence typically see their first new enquiries from the site within eight to twelve weeks. Firms with an established but underperforming site often see improvements sooner, because we are building on existing domain authority. SEO is cumulative, not instant. What we can tell you is that the rankings start climbing quickly once the site is live, because the technical foundations Google looks for are all in place from day one. What takes longer is for those rankings to translate into volume, and that builds steadily over the first six months and beyond.
Can the site cope with very different client profiles?
Yes, and the one-subject-per-page principle is exactly how. Rather than a single "services" page that has to speak to every client type at once, we build separate pages for each distinct audience. A firm serving both high-net-worth individuals and small business owners gets dedicated pages for each, each one speaking directly to that audience in the language they use, ranking for the searches they actually run. Your visitors get a page that feels written for them, not a compromise page written for everyone. Your rankings improve because Google sees clarity rather than confusion.

Ready to see where your site stands?

Start with a free Pulse audit. No jargon, no obligation. You will see exactly where your firm ranks and what it is costing you.