SEO

Illustration of a laptop showing a rising performance graph beside the letters SEO

Sunday, 4 October 2026

What is local SEO, and what does it change for a local business?

Local SEO is often sold and rarely explained. Here is what it actually is, what changes when it works, and how to tell whether you need it.

Google search result with its meta description colour-coded into target keyword, reason to pick you and call to action.

SEO · 2 min

What is a meta description (and why it matters)?

Schema markup code snippet feeding a Google search result showing star rating, opening hours and prices.

SEO · 3 min

What is schema markup (and why it matters for local SEO)?

Confident business owner beside the question "How many pages should a website have?" and the one page, one keyword rule.

Websites · 3 min

How many pages should a small business website have?

Local salon owner in her shop next to the question "Why isn't my business showing up on Google?"

SEO · 3 min

Why isn't my business showing up on Google?

Four-panel infographic explaining how to write alt text with example phrases, search result, and read-aloud

SEO · 3 min

What is alt text (and why every image needs it)

Infographic showing four mobile mockups for on-page SEO: title/meta, H1/headings, named images, and links

SEO · 3 min

The on-page SEO checklist every local business should follow

Two search-result cards side-by-side: plain listing (left) and enhanced listing (right) with stars, rating, address, and action buttons

SEO · 3 min

What is structured data (and why your website needs it)

SEO · 3 min

Is your business showing up when people ask ChatGPT?

Smiling woman on green armchair holding smartphone beside headline: "When people ask, AI answers with one name."

SEO · 4 min

SEO, AEO, GEO and LLMO: the new language of search explained

SEO · 3 min

Google Ads vs organic results: what's the difference?