Frively Blog

Helping local businesses dominate online. Expert insights on websites, social media and everything that helps local businesses thrive.

Hair salon owner in a modern UK salon reviewing her Google Business profile on a smartphone, with the salon interior softly blurred in the background.

How to Optimise Your Google Business Profile to Get More Local Customers

Your Google Business Profile is often the first thing a local customer sees. Here is how to optimise it properly and make it work with your website.

Stylized 3D top-down desk with centered laptop showing blank page thumbnails and branching color-coded folders like a sitemap.

Websites · 1 min

Essential Service Pages for Plumbing Businesses

Person searches "tax returns help" on smartphone while taking handwritten notes in a notebook

Accountancy · 1 min

What people search when they need an accountant

Person working on laptop with phone showing photo grid, notebook labeled "Social Media" and coffee

Social Media · 1 min

The 30 Minute Weekly Social Media Routine for busy owners

Hand holding smartphone showing local plumber call-to-action buttons next to mobile-first websites checklist text

Websites · 1 min

Mobile-first websites: the simplest checklist for local businesses

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Small and Local Businesses · 1 min

How Often Should a Local Business Post on Instagram?

Hand holding smartphone displaying orange "Book an appointment" CTAs, with large left-side headline text

Websites · 1 min

Calls to action that actually get clicked (especially on mobile)

Electrician in a hi-vis jacket sits at the back of a work van using a laptop showing star ratings and reviews, with the overlaid text ‘Fake reviews on your electrician website’ on a quiet UK residential street.

Electricians · 1 min

Fake Reviews on Your Electrician Website: What the Law Now Says and What to Do About It

UK electrician in a hi-vis jacket reviews a laptop showing a ‘Business Details’ page while holding a clipboard, with an overlaid title snippet reading ‘Business details UK electrician website’.

Websites · 1 min

What Business Details Must a UK Electrician Display on Their Website?

Core Service Page circle linked by arrows to Services, Team, Reviews, CTA, Blogs, and Location

Websites · 1 min

How to Get Your Local Business Website to Rank Higher on Google

Laptop and smartphone on wooden desk showing analytics dashboards and overlays with Calls 77, Bookings 41, Form leads 32

Websites · 1 min

Website Tracking for Local Businesses