Frively Blog

Helping local businesses dominate online. Expert insights on websites, social media and everything that helps local businesses thrive.

Illustration of a laptop showing a rising performance graph beside the letters SEO

What is local SEO, and what does it change for a local business?

Local SEO is often sold and rarely explained. Here is what it actually is, what changes when it works, and how to tell whether you need it.

Google search result with its meta description colour-coded into target keyword, reason to pick you and call to action.

SEO · 2 min

What is a meta description (and why it matters)?

Schema markup code snippet feeding a Google search result showing star rating, opening hours and prices.

SEO · 3 min

What is schema markup (and why it matters for local SEO)?

Customer smiling at her phone, with the question "How fast should you reply to enquiries?" and a 5 minute, 1 hour, 1 day timeline.

Small and Local Businesses · 3 min

How fast should you reply to a new enquiry?

Confident business owner beside the question "How many pages should a website have?" and the one page, one keyword rule.

Websites · 3 min

How many pages should a small business website have?

Local salon owner in her shop next to the question "Why isn't my business showing up on Google?"

SEO · 3 min

Why isn't my business showing up on Google?

Website service cards for central heating, power flushing, and radiator installation with photos and call buttons

Small and Local Businesses · 3 min

How to attract new customers to your local business

Small business owner considering whether she needs a website, beside the question "Do I need a website?"

Small and Local Businesses · 3 min

Do I need a website for my business?

Four-panel infographic explaining how to write alt text with example phrases, search result, and read-aloud

SEO · 3 min

What is alt text (and why every image needs it)

Infographic showing four mobile mockups for on-page SEO: title/meta, H1/headings, named images, and links

SEO · 3 min

The on-page SEO checklist every local business should follow

Two search-result cards side-by-side: plain listing (left) and enhanced listing (right) with stars, rating, address, and action buttons

SEO · 3 min

What is structured data (and why your website needs it)